Marketing Analytics: How to Ask Better Questions for Better Campaign ROI

Presented by

Matt Hertig, CEO and Co-founder, Alight Analytics

About this talk

When most marketers plan a campaign, they’re trying to answer the same basic questions: Who should we target? Where should we spend our budget? When should the campaign start and stop? But there’s a better way to design your marketing strategy — one that helps you avoid wasted spend and forecast where your time and money will generate the most conversions, leads and sales. It’s all a matter of asking better questions. In this session with Alight Analytics CEO Matt Hertig, you’ll learn … -Why it’s so difficult to use data to guide campaigns -How to shift from “who” to “how” questions in your marketing strategy -How to get the data necessary for increased marketing performance
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Alight Analytics helps leading brands and agencies achieve their business goals faster through marketing analytics. ChannelMix aggregates marketing data from any source in a single platform that integrates with any BI, visualization or storage solution. Alight also offers a comprehensive suite of services for any analytics need.