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Marketing Analytics: How to Ask Better Questions for Better Campaign ROI

When most marketers plan a campaign, they’re trying to answer the same basic questions: Who should we target? Where should we spend our budget? When should the campaign start and stop?

But there’s a better way to design your marketing strategy — one that helps you avoid wasted spend and forecast where your time and money will generate the most conversions, leads and sales. It’s all a matter of asking better questions.

In this session with Alight Analytics CEO Matt Hertig, you’ll learn …
-Why it’s so difficult to use data to guide campaigns
-How to shift from “who” to “how” questions in your marketing strategy
-How to get the data necessary for increased marketing performance
Recorded Apr 8 2020 45 mins
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Presented by
Matt Hertig, CEO and Co-founder, Alight Analytics
Presentation preview: Marketing Analytics: How to Ask Better Questions for Better Campaign ROI

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    PRESENTERS
    Matt Hertig is CEO and Co-Founder of Alight Analytics. Matt and his team put relevant, actionable insights directly in marketers' hands with a suite of next-generation analytics solutions.

    Shohei Narron is Technology Partner Manager at Looker, working with 120+ ecosystem partners building platform integrations with Looker.

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    But there’s a better way to design your marketing strategy — one that helps you avoid wasted spend and forecast where your time and money will generate the most conversions, leads and sales. It’s all a matter of asking better questions.

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Confidence in the value of marketing
Alight Analytics helps leading brands and agencies achieve their business goals faster through marketing analytics. ChannelMix aggregates marketing data from any source in a single platform that integrates with any BI, visualization or storage solution. Alight also offers a comprehensive suite of services for any analytics need. www.alightanalytics.com

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  • Live at: Apr 8 2020 4:00 pm
  • Presented by: Matt Hertig, CEO and Co-founder, Alight Analytics
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