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Real Talk for an Unreal Time | Marketing Analytics Q&A

Now more than ever, marketing strategy needs to be driven by data. Join Matt Hertig of Alight Analytics for a live Q&A on how analytics can help marketers adapt to changing circumstances.
Recorded Apr 14 2020 32 mins
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Presented by
Matt Hertig, CEO and Co-founder, Alight Analytics
Presentation preview: Real Talk for an Unreal Time | Marketing Analytics Q&A

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  • Two-Drink Maximum | Marketing Analytics Q&A and Happy Half-Hour | October Oct 22 2020 8:30 pm UTC 30 mins
    Matt Hertig, CEO and Co-founder, Alight Analytics
    Answer your biggest questions about marketing analytics in this live Q&A with Alight Analytics’ Matt Hertig. Each month, Matt shares advice and recommendations from his work with America’s biggest agencies and brands on analytics and data-driven marketing.

    So grab a drink, bring questions and join Matt on Oct. 22!

    (P.S. You can ALSO send questions in advance — email them to hello@alightanalytics.com!)
  • Build Your Marketing Analytics Road Map to Growth Recorded: Sep 23 2020 53 mins
    Matt Hertig, Alight Analytics CEO and Co-Founder
    The margin for error for marketers right now is razor-thin. All marketing investments are being carefully considered, even as marketers face increasing pressure to drive growth.

    This is where marketing analytics comes in—to provide the insights you need to align marketing strategy to your bottom-line business goals.

    Join us to learn how to:

    * Assess your ability to produce actionable, relevant insights based on the 4 Levels of Marketing Analytics Maturity
    * Overcome the single biggest challenge to using analytics effectively
    * Develop an analytics game plan that's right for you

    *** This is a recording of Matt Hertig's recent presentation with MarketingProfs. Unfortunately, it will not be possible to submit questions. ***
  • Two-Drink Maximum | Marketing Analytics Q&A and Happy Half-Hour | September Recorded: Sep 17 2020 30 mins
    Matt Hertig, CEO and Co-founder, Alight Analytics
    In this “happy half-hour,” Alight Analytics’ Matt Hertig answers YOUR questions about marketing analytics, drawing on his experience helping the nation’s leading brands and agencies tackle their biggest challenges with data.

    Bring your questions to the live Q&A on Sept. 17, or email us at hello@alightanalytics.com!
  • Two-Drink Maximum | Marketing Analytics Q&A and Happy Half-Hour Recorded: Aug 20 2020 31 mins
    Matt Hertig, CEO and Co-founder, Alight Analytics
    Join Alight Analytics’ Matt Hertig for a free-wheeling Q&A on marketing analytics! As the CEO of Alight, Matt has helped the nation’s leading brands and agencies solve their toughest analytics challenges, and he wants to share that expertise with YOU. Grab a drink, bring your questions and join us for a “happy half-hour” on August 20!
  • The 90-Day Marketing Analytics Challenge Recorded: Jul 28 2020 23 mins
    James Hart, Content Manager, Alight Analytics
    Anyone — yes, anyone — can increase their ability to turn marketing data into actionable, relevant insights and reporting in just 90 days.

    What does it take? That’s what you’ll find out in this webinar. We’ve designed a no-cost, four-step process we call the 90-Day Marketing Analytics Challenge. It’s a process ANY marketing team can use to develop a game plan for reporting and insights that help you increase marketing efficiency and performance.

    In this webinar, you’ll learn:

    -Why questions are actually the most powerful tools in your marketing
    analytics toolbox

    -How to focus on what REALLY matters in marketing measurement and analysis

    -What actions you should take to advance your level of insight into marketing performance
  • Two-Drink Maximum | Marketing Analytics Q&A and Happy Half-Hour Recorded: Jul 23 2020 31 mins
    Matt Hertig, CEO and Co-founder, Alight Analytics
    Grab a drink and watch Alight Analytics' Matt Hertig answer as many of your questions as possible in 30 minutes. It's like "Jeopardy," if "Jeopardy" were laser-focused on marketing analytics and the contestants were allowed to enjoy a brew on air.

    As the CEO of Alight, Matt is committed to helping marketers succeed with analytics, and that includes sharing his expertise on data strategy, marketing dashboards and more. Bring YOUR questions and join us on July 23!
  • Building a Resilient Lead Generation Strategy with Analytics Recorded: Jul 16 2020 44 mins
    Josh Shirley - VP of Client Strategy, Alight Analytics
    “Where are our best leads coming from? How can we get more of them?”

    Those are great questions. Unfortunately, too many marketing teams struggle for answers because they can’t get the necessary data, from all their marketing channels, in time. They need a better way to rapidly report on the ROI of their marketing campaigns, so they can adjust their current spend and plan and justify future spend.

    Alight Analytics has created a solution that puts the insight you need directly in your hands. Join Josh Shirley, Alight’s VP of Sales, for a guided tour of the solution, and you’ll see how it …

    - Effortlessly brings together all the data necessary for lead gen analytics
    - Connects leads to the marketing activity that produced them
    - Visualizes the results with a suite of dashboards designed especially for lead gen
  • The 90-Day Marketing Analytics Challenge Recorded: Jun 24 2020 24 mins
    James Hart, Content Manager, Alight Analytics
    Anyone — yes, anyone — can increase their ability to turn marketing data into actionable, relevant insights and reporting in just 90 days.

    What does it take? That’s what you’ll find out in this webinar. We’ve designed a no-cost, four-step process we call the 90-Day Marketing Analytics Challenge. It’s a process ANY marketing team can use to develop a game plan for reporting and insights that help you increase marketing efficiency and performance.

    In this webinar, you’ll learn:

    -Why questions are actually the most powerful tools in your marketing
    analytics toolbox

    -How to focus on what REALLY matters in marketing measurement and analysis

    -What actions you should take to advance your level of insight into marketing performance
  • Two-Drink Maximum | Marketing Analytics Q&A and Happy Half-Hour Recorded: Jun 18 2020 31 mins
    Matt Hertig, CEO and Co-founder, Alight Analytics
    It’s been a long week, so grab a drink and join Alight Analytics’ Matt Hertig for a live Q&A session about the biggest topics in marketing analytics right now.

    As the CEO and co-founder of Alight, Matt has helped some of America’s most successful brands and agencies use marketing analytics to grow their businesses.

    Along the way, he’s seen and solved just about every data-related problem that a marketer can encounter — and he’s eager to help you, too!
  • Using Data for Marketing Insights That Matter Recorded: Jun 18 2020 60 mins
    Matt Hertig, Alight Analytics CEO and Co-Founder
    If you're like most marketers, you're probably drowning in data but starving for actionable information.

    Building more effective, insight-driven marketing strategy starts with better, more useful data. And you can get those insights more quickly than you might expect. It starts with bringing all your data together as a single source of truth.

    Join us to learn how to:

    - Increase your ability to use data for strategic marketing and business decisions
    - Enhance the effectiveness of your marketing tactics and budget
    - Reduce the amount of time you spend preparing, managing, and feeling miserable about your data
  • Marketing Analytics: Driving Growth by Aligning Sales & Marketing Recorded: Jun 16 2020 32 mins
    Matt Hertig, Alight Analytics CEO and Co-Founder
    Want to know the secret to unstoppable lead generation? The kind that can thrive even in the toughest economy?

    Align your sales and marketing efforts. Build an analytics approach that quickly and clearly shows which marketing investments are driving sales and revenue growth.

    Alight’s powerful new Lead Generation Analytics solution makes that kind of insight available to any marketing and sales team.

    This webinar features a guided tour of the solution, which is powered by Tableau Software. Viewers will learn how the solution helps marketers to:

    - Integrate marketing and Salesforce systems for holistic reporting, attribution and predictive insights
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    - Identify problems and seize opportunities throughout the entire marketing and sales funnel
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  • Marketing Analytics: How to Create Better Campaign Names for Better Insight Recorded: May 21 2020 39 mins
    Jared Sloan, VP of Product Development at Alight Analytics
    Everybody loves omnichannel marketing campaigns. NOBODY likes reporting on them. All those channels, all that data — it’s a nightmare to bring everything together so you can accurately measure performance.

    Unless, of course, you’re using consistent, well-structured campaign names. It’s one of the single most important habits for marketing teams that want deeper insight into their performance.

    Join Jared Sloan, VP of Product Development at Alight Analytics, for an insightful, practical session. You’ll learn:

    -Why consistent campaign names are so important for marketing analytics
    -What well-structured campaign names look like and how to create them
    -How to ensure your entire team is using consistent naming across all channels
  • Looker & Alight Analytics | Answering Marketing’s Most Important Question Recorded: Apr 29 2020 49 mins
    Matt Hertig, CEO and Co-founder, Alight Analytics | Deidre Reilly & Shohei Narron, Looker
    “Where should I spend my marketing budget?” It’s the question that most of us are trying — and struggling — to answer with data-driven marketing.

    In this fast-paced session, Alight Analytics and Looker are teaming up to give you a fresh new framework for thinking about marketing analytics, one that will allow you to …

    - Understand why marketing data can be so challenging to analyze
    - Ask more effective questions for continuously optimizing your marketing
    performance
    - Collect all the data you need for next-generation reporting and insight

    And you’ll get a firsthand look at Alight’s new integration with Looker!

    PRESENTERS
    Matt Hertig is CEO and Co-Founder of Alight Analytics. Matt and his team put relevant, actionable insights directly in marketers' hands with a suite of next-generation analytics solutions.

    Shohei Narron is Technology Partner Manager at Looker, working with 120+ ecosystem partners building platform integrations with Looker.

    Deirdre Reilly is a Sales Engineer at Looker, working in the emerging growth market in verticals such as financial, marketing, e-commerce and gaming.
  • Building a Resilient Lead Generation Strategy with Analytics Recorded: Apr 22 2020 45 mins
    Josh Shirley - VP Sales & Partnerships, Alight Analytics
    “Where are our best leads coming from? How can we get more of them?”

    Those are great questions. Unfortunately, too many marketing teams struggle for answers because they can’t get the necessary data, from all their marketing channels, in time. They need a better way to rapidly report on the ROI of their marketing campaigns, so they can adjust their current spend and plan and justify future spend.

    Alight Analytics has created a solution that puts the insight you need directly in your hands. Join Josh Shirley, Alight’s VP of Sales, for a guided tour of the solution, and you’ll see how it …

    - Effortlessly brings together all the data necessary for lead gen analytics
    - Connects leads to the marketing activity that produced them
    - Visualizes the results with a suite of dashboards designed especially for lead gen
  • Real Talk for an Unreal Time | Marketing Analytics Q&A Recorded: Apr 14 2020 32 mins
    Matt Hertig, CEO and Co-founder, Alight Analytics
    Now more than ever, marketing strategy needs to be driven by data. Join Matt Hertig of Alight Analytics for a live Q&A on how analytics can help marketers adapt to changing circumstances.
  • Marketing Analytics: How to Ask Better Questions for Better Campaign ROI Recorded: Apr 8 2020 45 mins
    Matt Hertig, CEO and Co-founder, Alight Analytics
    When most marketers plan a campaign, they’re trying to answer the same basic questions: Who should we target? Where should we spend our budget? When should the campaign start and stop?

    But there’s a better way to design your marketing strategy — one that helps you avoid wasted spend and forecast where your time and money will generate the most conversions, leads and sales. It’s all a matter of asking better questions.

    In this session with Alight Analytics CEO Matt Hertig, you’ll learn …
    -Why it’s so difficult to use data to guide campaigns
    -How to shift from “who” to “how” questions in your marketing strategy
    -How to get the data necessary for increased marketing performance
  • Marketing Analytics: How to Create Better Campaign Names for Better Insight Recorded: Mar 5 2020 40 mins
    Join Jared Sloan, VP of Product Development at Alight Analytics
    Everybody loves omnichannel marketing campaigns. NOBODY likes reporting on them. All those channels, all that data — it’s a nightmare to bring everything together so you can accurately measure performance.

    Unless, of course, you’re using consistent, well-structured campaign names. It’s one of the single most important habits for marketing teams that want deeper insight into their performance.

    Join Jared Sloan, VP of Product Development at Alight Analytics, for an insightful, practical session on March 5. You’ll learn:

    -Why consistent campaign names are so important for marketing analytics
    -What well-structured campaign names look like and how to create them
    -How to ensure your entire team is using consistent naming across all channels
  • How Small & Midsize Agencies Can Turn Marketing Analytics into a Profit Center Recorded: Feb 20 2020 45 mins
    Blake Hodges - Account Director at Alight Analytics & Meghan Dimas - Marketing Analytics Manager at Infinity Marketing
    Repeat after me: Your agency CAN succeed with marketing analytics. You CAN turn data into a reliable source of business, revenue and actionable insights.

    In this webinar, you’ll hear the story of Infinity Marketing, a Greenville, SC agency that has built a successful, profitable analytics program — in just a few short years, with a team of two.

    You’ll learn:
    -Why efficiency is the foundation of a profitable analytics practice
    -What kinds of technology, talent and support you need to produce reporting and analysis at scale
    -How to create a tiered analytics offering that appeals to clients at all price points
  • Marketing Analytics: How to Ask Better Questions for Better Campaign ROI Recorded: Feb 11 2020 46 mins
    Matt Hertig, CEO and Co-founder, Alight Analytics
    When most marketers plan a campaign, they’re trying to answer the same basic questions: Who should we target? Where should we spend our budget? When should the campaign start and stop?

    But there’s a better way to design your marketing strategy — one that helps you avoid wasted spend and forecast where your time and money will generate the most conversions, leads and sales. It’s all a matter of asking better questions.

    In this session with Alight Analytics CEO Matt Hertig, you’ll learn …
    -Why it’s so difficult to use data to guide campaigns
    -How to shift from “who” to “how” questions in your marketing strategy
    -How to get the data necessary for increased marketing performance
  • How Marketing Analytics Can Make Your Agency More Profitable in 2020 Recorded: Dec 11 2019 60 mins
    Josh Shirley - VP Sales & Partnerships & Blake Hodges - Account Director
    “Marketing analytics is the future,” but your agency needs to generate revenue and boost client retention now. How can your team use analytics to create a more successful, more profitable 2020?

    Josh Shirley and Blake Hodges of Alight Analytics will share specific strategies for using marketing analytics to win and retain clients, create new products and build an enduring competitive advantage for your organization.

    In this session, you’ll learn:
    -Why “because my clients want it” is not a sufficient reason to invest in analytics
    -How to make your client reporting more efficient, giving your team the bandwidth to tackle more valuable forms of analysis
    -How to use analytics to create new offerings for clients — and make your own operations for more effective
Confidence in the value of marketing
Alight Analytics helps leading brands and agencies achieve their business goals faster through marketing analytics. ChannelMix aggregates marketing data from any source in a single platform that integrates with any BI, visualization or storage solution. Alight also offers a comprehensive suite of services for any analytics need. www.alightanalytics.com

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  • Title: Real Talk for an Unreal Time | Marketing Analytics Q&A
  • Live at: Apr 14 2020 6:00 pm
  • Presented by: Matt Hertig, CEO and Co-founder, Alight Analytics
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