Marketing Analytics: How to Create Better Campaign Names for Better Insight

Presented by

Jared Sloan, VP of Product Development at Alight Analytics

About this talk

Everybody loves omnichannel marketing campaigns. NOBODY likes reporting on them. All those channels, all that data — it’s a nightmare to bring everything together so you can accurately measure performance. Unless, of course, you’re using consistent, well-structured campaign names. It’s one of the single most important habits for marketing teams that want deeper insight into their performance. Join Jared Sloan, VP of Product Development at Alight Analytics, for an insightful, practical session. You’ll learn: -Why consistent campaign names are so important for marketing analytics -What well-structured campaign names look like and how to create them -How to ensure your entire team is using consistent naming across all channels
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Alight Analytics helps leading brands and agencies achieve their business goals faster through marketing analytics. ChannelMix aggregates marketing data from any source in a single platform that integrates with any BI, visualization or storage solution. Alight also offers a comprehensive suite of services for any analytics need.