Marketing Analytics: Driving Growth by Aligning Sales & Marketing

Want to know the secret to unstoppable lead generation? The kind that can thrive even in the toughest economy? Align your sales and marketing efforts. Build an analytics approach that quickly and clearly shows which marketing investments are driving sales and revenue growth. Alight’s powerful new Lead Generation Analytics solution makes that kind of insight available to any marketing and sales team. This webinar features a guided tour of the solution, which is powered by Tableau Software. Viewers will learn how the solution helps marketers to: - Integrate marketing and Salesforce systems for holistic reporting, attribution and predictive insights - Invest in the marketing efforts that deliver the best sales leads and opportunities - Identify problems and seize opportunities throughout the entire marketing and sales funnel - Forecast future results and ROI