Hi [[ session.user.profile.firstName ]]

Two-Drink Maximum | Marketing Analytics Q&A and Happy Half-Hour | September

In this “happy half-hour,” Alight Analytics’ Matt Hertig answers YOUR questions about marketing analytics, drawing on his experience helping the nation’s leading brands and agencies tackle their biggest challenges with data.

Bring your questions to the live Q&A on Sept. 17, or email us at hello@alightanalytics.com!
Recorded Sep 17 2020 30 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Matt Hertig, CEO and Co-founder, Alight Analytics
Presentation preview: Two-Drink Maximum | Marketing Analytics Q&A and Happy Half-Hour | September

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
  • Marketing Analytics Mythbusting: This Is Why Your Marketing Reports Sucks Jul 29 2021 8:30 pm UTC 30 mins
    Matt Hertig, CEO and Co-founder | Alight Analytics
    Good marketing reports are (a) useful and (b) easy to consume. So you’re doing it wrong if you’re using a 90-slide PowerPoint deck to explain how your last campaign went.

    Join Alight’s Matt Hertig on July 29 as he explains a better way to report on marketing performance. Sign up for this month’s Q&A, and you’ll learn about the 5-1-5 Rule, the difference between optimization insights and value insights, and why PowerPoint is the devil.

    Got a question about marketing analytics? Send them to hello@alightanalytics.com, and Matt will do his best to answer them during our live session!
  • Marketing Analytics Mythbusting: Software Doesn’t Come with a Magical Data Fairy Jun 24 2021 8:30 pm UTC 30 mins
    Matt Hertig, CEO and Co-founder | Alight Analytics
    It’s the single dumbest thing about marketing analytics software. The sales guy makes it sound like you just need to push a button and, poof, out come the insights. No special skills or training required.

    But it never, ever works like that. To make your software run as promised, you either need a magical data fairy to wave her wand over it — or you need human beings who can set up campaign tracking, build models and keep your data flowing.

    On June 24, join Alight’s Matt Hertig as he breaks down all the expertise you need — that software alone can’t provide — to launch a high-performing analytics program.

    Got a question about marketing analytics? Send them to hello@alightanalytics.com, and Matt will do his best to answer them during our live session!
  • Attribution 101 | Spending Smarter with a Media Mix Model Recorded: May 27 2021 30 mins
    Matt Hertig, CEO and Co-founder, Alight Analytics
    It’s time for your next multi-channel marketing campaign, and everybody wants a piece of the action. Where should you invest your precious advertising dollars? You need a media mix model.

    In the latest episode of our Attribution 101 series, Alight Analytics’ Matt Hertig will open up the black box of MMM to show you how it can be used to guide your marketing investments to where they’ll deliver the biggest and best results. 

    If you’ve got questions about media mix modeling — or about anything related to marketing analytics — submit during the live session or email them ahead of time to hello@alightanalytics.com!
  • Data Storytelling for Marketers | How to Present Your Data Story Recorded: May 20 2021 32 mins
    James Hart, Content Manager | Alight Analytics
    You’re SO close. You’ve created a data story that shares useful, eye-opening insights, and you’ve created a polished visualization to tell that story. 

    But the job isn’t done yet. 

    In the final installment of Alight’s Data Storytelling for Marketers series, you’ll learn how to present your data story to your stakeholders — and do it in a way that engages them and persuades them to take action. 

    In this session, you’ll learn:
     
    - How to tailor your presentation to the needs of the audience and setting 
    - How to tell a longer, more complex data story 
    - How to take the next steps in your storytelling journey
  • Live Demo: Media Performance Analytics Recorded: May 13 2021 56 mins
    Josh Shirley, VP of Client Strategy | Alight Analytics
    Explore the Media Performance Analytics solution from Alight Analytics in this live demo. Alight’s comprehensive reporting solution is a powerful way for marketers to measure and optimize their return on ad spend (ROAS).

    In this session, you’ll learn how Alight combines services and technology to deliver a complete analytics package for digital media marketers, including:

    - Performance dashboards for every channel in your marketing mix, including our latest for display and paid/organic social
    - A Cross-Channel Media dashboard that monitors activity and KPIs for all the paid channel in your media mix
    - A campaign planning and tracking tool that automatically brings together campaign performance data for holistic analysis, pacing and more
  • Data Storytelling for Marketers | How to Visualize Your Data Story Recorded: May 6 2021 31 mins
    James Hart, Content Manager | Alight Analytics
    Seeing is believing, especially when it comes to marketing analytics. And nothing does a better job translating rows of datapoints into a narrative that anyone can understand at a glance.
    In the second installment of Alight’s Data Storytelling for Marketers series, you’ll learn strategies for building visualizations that make your insights and reporting more compelling, memorable and persuasive.

    This talk will cover:

    - Why visuals are so important for how human beings process information
    - How to create dashboards and other visualizations that users can navigate with ease
    - How to avoid the most common failures in visualization
  • Attribution 101 | Why Marketers Need Data-Driven Attribution Now Recorded: Apr 29 2021 28 mins
    Matt Hertig, CEO and Co-founder | Alight Analytics
    Get up to speed on one of the most daunting tools for optimizing marketing: data-driven attribution.

    In the latest session in our attribution series, Alight Analytics’ Matt Hertig will break down how marketers can use data-driven attribution to gain a more accurate understanding of what tactics and channels are truly creating ROI.

    If you’ve got questions about data-driven attribution — or about anything related to marketing analytics — submit during the live session or email them ahead of time to hello@alightanalytics.com!
  • Data Storytelling for Marketers | How to Develop Insights That Resonate Recorded: Apr 22 2021 33 mins
    James Hart, Content Manager | Alight Analytics
    More than half of CMOs and senior marketers are disappointed in analytics because they aren’t getting the useful, actionable insights they expected.

    But you can change the dynamic and make your analytics come alive with good data storytelling. It’s a set of skills for making your reporting and insights more targeted, more relevant and ultimately more valuable to your end-users.

    In the first installment of our Data Storytelling for Marketers series, you’ll learn how to:

    - Identify the questions that your analysis should be answering
    - Structure reporting so that it’s easier to produce valuable insights
    - Showcase marketing’s impact in terms that users can clearly understand
  • 5 Rules for Marketing Attribution Success Recorded: Mar 31 2021 22 mins
    James Hart, Content Manager | Alight Analytics
    On March 31, Alight Analytics is handing out the cheat codes for marketing attribution — five “secrets to success” that make it easier to successfully use attribution in your insights and reporting. Also: We're giving away a $50 gift card, winner's choice!

    In this to-the-point session, you’ll learn …
    -How to build a framework for producing attribution reporting
    -How to choose the right attribution model for your team
    -Why it’s important to clearly define what counts as a conversion
  • Attribution 101 | Connecting Paid Media to Website Conversions Recorded: Mar 25 2021 29 mins
    Matt Hertig, CEO and Co-founder, Alight Analytics
    So your display and social ads are getting a ton of action — awesome! But you’re only seeing part of the bigger picture if you can’t connect your paid media to conversions on your website.

    Matt Hertig, Alight Analytics’ CEO and co-founder, will talk about how your website can be the cornerstone to measuring marketing conversions consistently. To see the true impact of your campaigns, using your website to understand the path to conversion for all paid media is the first step to building a sophisticated analytics strategy.

    It’s all part of Alight’s “happy half-hour,” our live monthly Q&A. If you’ve got questions about media attribution — or any other marketing analytics topic — submit them during the session or email them ahead of time to hello@alightanalytics.com!
  • Attribution 101 | 3 Ways to Use Media Attribution in Your Marketing Campaigns Recorded: Feb 25 2021 31 mins
    Matt Hertig, CEO and Co-founder, Alight Analytics
    Sick of spending “holy-crap-that’s-a-lot-of-money” on paid media campaigns that go nowhere? It’s time to change the dynamic with media attribution.

    Matt Hertig, Alight Analytics’ CEO and co-founder, will show you how attribution can help you make better decisions in three key areas of your media spend.

    It’s all part of Alight’s “happy half-hour,” our live monthly Q&A. If you’ve got questions about media attribution — or any other marketing analytics topic — submit them during the session or email them ahead of time to hello@alightanalytics.com!
  • Marketing Analytics: What's the Best Way to Measure Conversions? Recorded: Feb 11 2021 41 mins
    Jared Sloan, VP Product Development | Alight Analytics
    There’s more than one way to count conversions — and depending on the circumstances, each of them can be useful for measuring the impact of your marketing. It all depends on using the right method for the right situation. Jared Sloan, Alight’s VP of product development, will highlight best practices for accurately tracking your conversion performance!
  • Attribution 101 | Marketing Attribution Models vs. Media Mix Modeling Recorded: Jan 28 2021 30 mins
    Matt Hertig, CEO and Co-founder | Alight Analytics
    Okay, raise your hand: Are you still a little confused by attribution modeling and media mix modeling? (Don’t worry, this is a safe space.)

    Good news! Matt Hertig, Alight Analytics’ CEO and co-founder, is here to answer your biggest questions about attribution and MMM. What’s the difference? How do they work? And when should you use them?

    It’s all part of Alight’s “happy half-hour,” our live monthly Q&A. If you’ve got questions about attribution or media mix models — or any other marketing analytics topic — submit them during the session or email them ahead of time to hello@alightanalytics.com!
  • The 5 Biggest Mistakes Marketers Make with Attribution Recorded: Dec 16 2020 38 mins
    Jared Sloan, VP Product Development | Alight Analytics
    Attribution isn’t just nice to have. At a time when marketing budgets are under tremendous scrutiny, it’s essential to understand what’s actually helping you attract more visitors, conversions and sales … if you can draw those connections correctly.

    In this expert but accessible session, you’ll learn:

    -What are the 5 most common pitfalls when using marketing attribution
    -How to choose an attribution strategy that’s right for your organization and its goals
    -How any marketer can get started with attribution
  • Marketing Dashboard Design: How to Tell More Effective Stories with Data Recorded: Dec 3 2020 38 mins
    Leigh Doner, Senior Report Developer, Kim Journot & Taylor Grimmett, BI Developers | Alight Analytics
    Are you spending waaaaay too much time building marketing dashboards that people look at once and then never use again?

    Alight Analytics is gonna help you fix that. In this information-packed session, you’ll learn strategies for building dashboards that wow your users, including how to:

    -Keep your projects on track (and avoid time-consuming revisions) with a standardized design process
    -Create visualizations that do exactly what your users need them do — even if they don’t know exactly what they want yet
    -Build dashboards that look amazing and make it easy for your audience to answer their biggest questions
  • Two-Drink Maximum | Marketing Analytics Q&A and Happy Half-Hour | November Recorded: Nov 19 2020 31 mins
    Matt Hertig, CEO and Co-founder, Alight Analytics
    Got a question about marketing analytics? Matt Hertig is here to help.

    Each month, Matt shares the strategies and lessons he’s accumulated in more than 13 years as the CEO of Alight Analytics, helping marketers win with data.

    So bring your questions (and bring a drink) to our live monthly Q&A. Send questions in advance to hello@alightanalytics.com, or submit them during the session.
  • How to Fix Your Lead Generation Funnel Recorded: Nov 5 2020 37 mins
    James Hart, Content Manager | Neal Fogarty, Director of Sales | Rachel Metzler, Director of Marketing
    As a marketer, you always want to generate more and better leads. But it can be a struggle to optimize your campaigns if you can’t see what happens after Sales starts working your leads.

    The solution? You need to create an end-to-end, holistic view of your combined sales and marketing funnel. One that lets you see essential KPIs at each stage, in as close to real-time as possible.

    In this session from Alight Analytics, you’ll learn the essentials of creating a holistic funnel report, including:

    -How to use your new report to align and optimize sales and marketing efforts
    -What kinds of KPIs, data and resources are needed to build a holistic funnel
    -How to overcome the most common obstacles to building and using a holistic funnel
  • Two-Drink Maximum | Marketing Analytics Q&A and Happy Half-Hour | October Recorded: Oct 29 2020 30 mins
    Matt Hertig, CEO and Co-founder, Alight Analytics
    Answer your biggest questions about marketing analytics in this live Q&A with Alight Analytics’ Matt Hertig. Each month, Matt shares advice and recommendations from his work with America’s biggest agencies and brands on analytics and data-driven marketing.

    This month, we'll be talking about one of the hottest topics in the industry right now: sales and marketing alignment!

    So grab a drink, bring questions and join Matt on Oct. 22!

    (P.S. You can ALSO send questions in advance — email them to hello@alightanalytics.com!)
  • Build Your Marketing Analytics Road Map to Growth Recorded: Sep 23 2020 53 mins
    Matt Hertig, Alight Analytics CEO and Co-Founder
    The margin for error for marketers right now is razor-thin. All marketing investments are being carefully considered, even as marketers face increasing pressure to drive growth.

    This is where marketing analytics comes in—to provide the insights you need to align marketing strategy to your bottom-line business goals.

    Join us to learn how to:

    * Assess your ability to produce actionable, relevant insights based on the 4 Levels of Marketing Analytics Maturity
    * Overcome the single biggest challenge to using analytics effectively
    * Develop an analytics game plan that's right for you

    *** This is a recording of Matt Hertig's recent presentation with MarketingProfs. Unfortunately, it will not be possible to submit questions. ***
  • Two-Drink Maximum | Marketing Analytics Q&A and Happy Half-Hour | September Recorded: Sep 17 2020 30 mins
    Matt Hertig, CEO and Co-founder, Alight Analytics
    In this “happy half-hour,” Alight Analytics’ Matt Hertig answers YOUR questions about marketing analytics, drawing on his experience helping the nation’s leading brands and agencies tackle their biggest challenges with data.

    Bring your questions to the live Q&A on Sept. 17, or email us at hello@alightanalytics.com!
Confidence in the value of marketing
Alight Analytics helps leading brands and agencies achieve their business goals faster through marketing analytics. ChannelMix aggregates marketing data from any source in a single platform that integrates with any BI, visualization or storage solution. Alight also offers a comprehensive suite of services for any analytics need. www.alightanalytics.com

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Two-Drink Maximum | Marketing Analytics Q&A and Happy Half-Hour | September
  • Live at: Sep 17 2020 8:30 pm
  • Presented by: Matt Hertig, CEO and Co-founder, Alight Analytics
  • From:
Your email has been sent.
or close