Build Your Marketing Analytics Road Map to Growth

Presented by

Matt Hertig, Alight Analytics CEO and Co-Founder

About this talk

The margin for error for marketers right now is razor-thin. All marketing investments are being carefully considered, even as marketers face increasing pressure to drive growth. This is where marketing analytics comes in—to provide the insights you need to align marketing strategy to your bottom-line business goals. Join us to learn how to: * Assess your ability to produce actionable, relevant insights based on the 4 Levels of Marketing Analytics Maturity * Overcome the single biggest challenge to using analytics effectively * Develop an analytics game plan that's right for you *** This is a recording of Matt Hertig's recent presentation with MarketingProfs. Unfortunately, it will not be possible to submit questions. ***
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Alight Analytics helps leading brands and agencies achieve their business goals faster through marketing analytics. ChannelMix aggregates marketing data from any source in a single platform that integrates with any BI, visualization or storage solution. Alight also offers a comprehensive suite of services for any analytics need. www.alightanalytics.com