As a marketer, you always want to generate more and better leads. But it can be a struggle to optimize your campaigns if you can’t see what happens after Sales starts working your leads.
The solution? You need to create an end-to-end, holistic view of your combined sales and marketing funnel. One that lets you see essential KPIs at each stage, in as close to real-time as possible.
In this session from Alight Analytics, you’ll learn the essentials of creating a holistic funnel report, including:
-How to use your new report to align and optimize sales and marketing efforts
-What kinds of KPIs, data and resources are needed to build a holistic funnel
-How to overcome the most common obstacles to building and using a holistic funnel