Attribution isn’t just nice to have. At a time when marketing budgets are under tremendous scrutiny, it’s essential to understand what’s actually helping you attract more visitors, conversions and sales … if you can draw those connections correctly.
In this expert but accessible session, you’ll learn:
-What are the 5 most common pitfalls when using marketing attribution
-How to choose an attribution strategy that’s right for your organization and its goals
-How any marketer can get started with attribution