The 5 Biggest Mistakes Marketers Make with Attribution

Presented by

Jared Sloan, VP Product Development | Alight Analytics

About this talk

Attribution isn’t just nice to have. At a time when marketing budgets are under tremendous scrutiny, it’s essential to understand what’s actually helping you attract more visitors, conversions and sales … if you can draw those connections correctly. In this expert but accessible session, you’ll learn: -What are the 5 most common pitfalls when using marketing attribution -How to choose an attribution strategy that’s right for your organization and its goals -How any marketer can get started with attribution

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Alight Analytics helps leading brands and agencies achieve their business goals faster through marketing analytics. ChannelMix aggregates marketing data from any source in a single platform that integrates with any BI, visualization or storage solution. Alight also offers a comprehensive suite of services for any analytics need.