Okay, raise your hand: Are you still a little confused by attribution modeling and media mix modeling? (Don’t worry, this is a safe space.)
Good news! Matt Hertig, Alight Analytics’ CEO and co-founder, is here to answer your biggest questions about attribution and MMM. What’s the difference? How do they work? And when should you use them?
It’s all part of Alight’s “happy half-hour,” our live monthly Q&A. If you’ve got questions about attribution or media mix models — or any other marketing analytics topic — submit them during the session or email them ahead of time to hello@alightanalytics.com!