Marketing Analytics: What's the Best Way to Measure Conversions?

Presented by

Jared Sloan, VP Product Development | Alight Analytics

About this talk

There’s more than one way to count conversions — and depending on the circumstances, each of them can be useful for measuring the impact of your marketing. It all depends on using the right method for the right situation. Jared Sloan, Alight’s VP of product development, will highlight best practices for accurately tracking your conversion performance!

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Alight Analytics helps leading brands and agencies achieve their business goals faster through marketing analytics. ChannelMix aggregates marketing data from any source in a single platform that integrates with any BI, visualization or storage solution. Alight also offers a comprehensive suite of services for any analytics need.