Attribution 101 | 3 Ways to Use Media Attribution in Your Marketing Campaigns

Presented by

Matt Hertig, CEO and Co-founder, Alight Analytics

About this talk

Sick of spending “holy-crap-that’s-a-lot-of-money” on paid media campaigns that go nowhere? It’s time to change the dynamic with media attribution. Matt Hertig, Alight Analytics’ CEO and co-founder, will show you how attribution can help you make better decisions in three key areas of your media spend. It’s all part of Alight’s “happy half-hour,” our live monthly Q&A. If you’ve got questions about media attribution — or any other marketing analytics topic — submit them during the session or email them ahead of time to!

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Alight Analytics helps leading brands and agencies achieve their business goals faster through marketing analytics. ChannelMix aggregates marketing data from any source in a single platform that integrates with any BI, visualization or storage solution. Alight also offers a comprehensive suite of services for any analytics need.