Sick of spending “holy-crap-that’s-a-lot-of-money” on paid media campaigns that go nowhere? It’s time to change the dynamic with media attribution.
Matt Hertig, Alight Analytics’ CEO and co-founder, will show you how attribution can help you make better decisions in three key areas of your media spend.
It’s all part of Alight’s “happy half-hour,” our live monthly Q&A. If you’ve got questions about media attribution — or any other marketing analytics topic — submit them during the session or email them ahead of time to hello@alightanalytics.com!