So your display and social ads are getting a ton of action — awesome! But you’re only seeing part of the bigger picture if you can’t connect your paid media to conversions on your website.
Matt Hertig, Alight Analytics’ CEO and co-founder, will talk about how your website can be the cornerstone to measuring marketing conversions consistently. To see the true impact of your campaigns, using your website to understand the path to conversion for all paid media is the first step to building a sophisticated analytics strategy.
It’s all part of Alight’s “happy half-hour,” our live monthly Q&A. If you’ve got questions about media attribution — or any other marketing analytics topic — submit them during the session or email them ahead of time to hello@alightanalytics.com!