5 Rules for Marketing Attribution Success

Presented by

James Hart, Content Manager | Alight Analytics

About this talk

On March 31, Alight Analytics is handing out the cheat codes for marketing attribution — five “secrets to success” that make it easier to successfully use attribution in your insights and reporting. Also: We're giving away a $50 gift card, winner's choice! In this to-the-point session, you’ll learn … -How to build a framework for producing attribution reporting -How to choose the right attribution model for your team -Why it’s important to clearly define what counts as a conversion
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Alight Analytics helps leading brands and agencies achieve their business goals faster through marketing analytics. ChannelMix aggregates marketing data from any source in a single platform that integrates with any BI, visualization or storage solution. Alight also offers a comprehensive suite of services for any analytics need. www.alightanalytics.com