On March 31, Alight Analytics is handing out the cheat codes for marketing attribution — five “secrets to success” that make it easier to successfully use attribution in your insights and reporting. Also: We're giving away a $50 gift card, winner's choice!
In this to-the-point session, you’ll learn …
-How to build a framework for producing attribution reporting
-How to choose the right attribution model for your team
-Why it’s important to clearly define what counts as a conversion