Attribution 101 | Why Marketers Need Data-Driven Attribution Now

Presented by

Matt Hertig, CEO and Co-founder | Alight Analytics

About this talk

Get up to speed on one of the most daunting tools for optimizing marketing: data-driven attribution. In the latest session in our attribution series, Alight Analytics’ Matt Hertig will break down how marketers can use data-driven attribution to gain a more accurate understanding of what tactics and channels are truly creating ROI. If you’ve got questions about data-driven attribution — or about anything related to marketing analytics — submit during the live session or email them ahead of time to hello@alightanalytics.com!
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Alight Analytics helps leading brands and agencies achieve their business goals faster through marketing analytics. ChannelMix aggregates marketing data from any source in a single platform that integrates with any BI, visualization or storage solution. Alight also offers a comprehensive suite of services for any analytics need. www.alightanalytics.com