Get up to speed on one of the most daunting tools for optimizing marketing: data-driven attribution.
In the latest session in our attribution series, Alight Analytics’ Matt Hertig will break down how marketers can use data-driven attribution to gain a more accurate understanding of what tactics and channels are truly creating ROI.
If you’ve got questions about data-driven attribution — or about anything related to marketing analytics — submit during the live session or email them ahead of time to hello@alightanalytics.com!