Live Demo: Media Performance Analytics

Presented by

Josh Shirley, VP of Client Strategy | Alight Analytics

About this talk

Explore the Media Performance Analytics solution from Alight Analytics in this live demo. Alight’s comprehensive reporting solution is a powerful way for marketers to measure and optimize their return on ad spend (ROAS). In this session, you’ll learn how Alight combines services and technology to deliver a complete analytics package for digital media marketers, including: - Performance dashboards for every channel in your marketing mix, including our latest for display and paid/organic social - A Cross-Channel Media dashboard that monitors activity and KPIs for all the paid channel in your media mix - A campaign planning and tracking tool that automatically brings together campaign performance data for holistic analysis, pacing and more
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Alight Analytics helps leading brands and agencies achieve their business goals faster through marketing analytics. ChannelMix aggregates marketing data from any source in a single platform that integrates with any BI, visualization or storage solution. Alight also offers a comprehensive suite of services for any analytics need. www.alightanalytics.com