Seeing is believing, especially when it comes to marketing analytics. And nothing does a better job translating rows of datapoints into a narrative that anyone can understand at a glance.
In the second installment of Alight’s Data Storytelling for Marketers series, you’ll learn strategies for building visualizations that make your insights and reporting more compelling, memorable and persuasive.
This talk will cover:
- Why visuals are so important for how human beings process information
- How to create dashboards and other visualizations that users can navigate with ease
- How to avoid the most common failures in visualization