Attribution 101 | Spending Smarter with a Media Mix Model

Presented by

Matt Hertig, CEO and Co-founder, Alight Analytics

About this talk

It’s time for your next multi-channel marketing campaign, and everybody wants a piece of the action. Where should you invest your precious advertising dollars? You need a media mix model. In the latest episode of our Attribution 101 series, Alight Analytics’ Matt Hertig will open up the black box of MMM to show you how it can be used to guide your marketing investments to where they’ll deliver the biggest and best results.  If you’ve got questions about media mix modeling — or about anything related to marketing analytics — submit during the live session or email them ahead of time to!

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Alight Analytics helps leading brands and agencies achieve their business goals faster through marketing analytics. ChannelMix aggregates marketing data from any source in a single platform that integrates with any BI, visualization or storage solution. Alight also offers a comprehensive suite of services for any analytics need.