Data Storytelling for Marketers | How to Present Your Data Story

Presented by

James Hart, Content Manager | Alight Analytics

About this talk

You’re SO close. You’ve created a data story that shares useful, eye-opening insights, and you’ve created a polished visualization to tell that story.  But the job isn’t done yet.  In the final installment of Alight’s Data Storytelling for Marketers series, you’ll learn how to present your data story to your stakeholders — and do it in a way that engages them and persuades them to take action.  In this session, you’ll learn:   - How to tailor your presentation to the needs of the audience and setting  - How to tell a longer, more complex data story  - How to take the next steps in your storytelling journey

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Alight Analytics helps leading brands and agencies achieve their business goals faster through marketing analytics. ChannelMix aggregates marketing data from any source in a single platform that integrates with any BI, visualization or storage solution. Alight also offers a comprehensive suite of services for any analytics need.