Measuring and Growing Marketing ROI in a Cookie-Less Future

Here’s some good news: Third-party cookies might be dying, but data-driven marketing is still very much alive. Alight Analytics’ Matt Hertig will show you how to measure and maximize marketing campaigns even as new rules and regulations make it harder to track and target individuals. In this session, you’ll learn how to: Optimize top-of-funnel media spend and ROI without user-level data Create reporting that harnesses the power of first-party and zero-party data Show how your entire marketing investment is translating to sales, revenue and other bottom-line metrics If you’re accountable for marketing performance — or you report on marketing performance — you need to catch this session from a national leader in marketing analytics!