The Marketer’s Guide to Better Reporting — Faster and With Less Work

Presented by

James Hart, Content Manager | Alight Analytics

About this talk

When it comes to reporting on marketing performance, marketers can spend more than 80% of their time just pulling data and building dashboards. Sound familiar? What if we told you there’s a better — and faster — way to share actionable insights with your bosses or clients? For 14+ years, Alight Analytics has helped the world’s leading brands and agencies to accelerate their reporting and unlock powerful insights into marketing performance. Now we want to share our strategies with you! Sign up for this fast-paced session where you’ll learn how to … - Build a framework for producing reports more quickly — even daily! — with less effort from your team - Focus your reporting to make it more meaningful and more useful for your audiences - Create a long-term strategy for providing more and better insights to your stakeholders
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Alight Analytics helps leading brands and agencies achieve their business goals faster through marketing analytics. ChannelMix aggregates marketing data from any source in a single platform that integrates with any BI, visualization or storage solution. Alight also offers a comprehensive suite of services for any analytics need.