Everybody gets excited about predictive analytics, data-driven attribution and other next-level analysis. But you can only do all the fun stuff if you lay a solid foundation of data first.
Join Alight’s Matt Hertig as he breaks down all the different marketing and sales data you’ll need to optimize campaigns, create attribution models and predict the outcome of future spend.
Got a question for Matt? Submit it during the live session, or send it to hello@alightanalytics.com!