CXO PANEL: Reducing Customer Churn by Investing in Network Visibility

Presented by

Mike Fratto, Sr. Analyst with 451 Research, Brendan O’Flaherty, CEO of cPacket Networks,

About this talk

Great experiences drive customer loyalty, lifetime value, and a competitive advantage; conversely poor experiences drive churn. Assuring great customer and end user experience is a necessity that requires investing in reliable and trustworthy network visibility - especially when the role of the network is turning strategic for digital transformation. This panel will look beyond simple ROI metrics to look at both hard and soft costs of having full network visibility. This includes poor experiences caused by inadequate performance of the network and applications that can go unseen without a consistent and reliable visibility practice. Join this important conversation with Mike Fratto, Sr. Analyst with 451 Research (now part of S&P Global), and Brendan O’Flaherty, CEO of cPacket Networks, for a business case conversation around: - The relationship between digital experiences and customer loyalty, customer satisfaction, and customer lifetime value - The role of network visibility infrastructure as a strategic asset - How to measure success - ROI, customer satisfaction, and churn
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cPacket powers hybrid-cloud observability through its Intelligent Observability Platform. It reduces service outages through network-centric application analysis, strengthens cyber security through high-resolution network data for threat detection, and accelerates incident response through network forensic analysis. The result is increased service agility, experience assurance, and transactional velocity for the business. Find out more at