CXO PANEL: Reducing Customer Churn by Investing in Network Visibility

Presented by

Mike Fratto, Sr. Analyst with 451 Research, Brendan O’Flaherty, CEO of cPacket Networks,

About this talk

Great experiences drive customer loyalty, lifetime value, and a competitive advantage; conversely poor experiences drive churn. Assuring great customer and end user experience is a necessity that requires investing in reliable and trustworthy network visibility - especially when the role of the network is turning strategic for digital transformation. This panel will look beyond simple ROI metrics to look at both hard and soft costs of having full network visibility. This includes poor experiences caused by inadequate performance of the network and applications that can go unseen without a consistent and reliable visibility practice. Join this important conversation with Mike Fratto, Sr. Analyst with 451 Research (now part of S&P Global), and Brendan O’Flaherty, CEO of cPacket Networks, for a business case conversation around: - The relationship between digital experiences and customer loyalty, customer satisfaction, and customer lifetime value - The role of network visibility infrastructure as a strategic asset - How to measure success - ROI, customer satisfaction, and churn

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cPacket Networks delivers visibility you can trust through network monitoring and packet brokering solutions to solve today’s biggest network challenges. Our cutting-edge technology enables network and security teams to proactively identify issues in real-time before negatively impacting end-users. Only cPacket inspects all the packets delivering the right data to the right tools at the right time and provides detailed network analytics dashboards. Whether you need greater network visibility for security tools or performance monitoring tools, our solutions are designed to overcome scalability issues and reduce troubleshooting time. The result: increased security, reduced complexity, with lower costs, and a faster ROI.