LTI: No Marketer Left Behind

Presented by

Donna Thach, Manager, Research, Data, and Analytics, ITSMA & Peeyush Dubey, Chief Marketing Officer, LTI

About this talk

Join ITSMA’s Donna Thach, Manager, Research, Data, & Analytics and guest speaker Peeyush Dubey, Chief Marketing Officer, Larsen & Toubro Infotech (LTI) for the fifth presentation in our Marketing Excellence Awards webcast series. Learn about LTI's 2018 diamond award-winning program No Marketer Left Behind in the Transforming Marketing: Talent, Organization, and Culture category. Hear how their marketing team went through a holistic transformation to reduce dependence on limited channels, expand their global presence, induct new agency partners, and improve their overall perception as just a support function. The resulting benefits included increased digital revenue, with website traffic quadrupling, social media feeds becoming more engaging, and an impactful, influencer relations program improving the company’s awareness and perception. In a nutshell, Peeyush will share 20 things he’s learned in 20 years as a marketer…to not be left behind!

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