Join ITSMA’s Julie Schwartz, SVP, Research & Thought Leadership and guest speaker Scott Cannon, Senior Manager, US Commercial Marketing, HP for the second presentation in our Marketing Excellence Awards webcast series. Learn about HP's 2018 diamond award-winning program Deepening Engagements and Accelerating Growth among Cold, Dead, and Hostile Accounts in the Deepening Engagement with Account-Based Marketing category. Hear about their Account-Based Marketing program that engaged 77% of previously “cold, dead, and hostile” accounts in multi-touch campaigns, representing over a billion dollars in pipeline of net-new opportunities with 12% converted into won business.