Join ITSMA’s Vincent Rousselet, Vice President and guest speaker Clara Belalcázar, Vice President, Performance Marketing & Digital Channels, IBM for the third presentation in our Marketing Excellence Awards webcast series. Learn about IBM's 2018 diamond award-winning program IBM's ExpertAdvice Program in the Strengthening Marketing’s Role in Customer Experience and Success category. Hear about their “ExpertAdvice” program for clients and prospects to participate in free, 30-minute consultations with a company subject matter expert (SME) on the topic of their choice, providing better engagement and leading to a 30+% increase in conversion rates.