Join ITSMA’s Rob Leavitt, SVP and guest speaker Karen McCall, Associate Director of Marketing, Center for the Future of Work, Cognizant for the fourth presentation in our Marketing Excellence Awards webcast series. Learn about Cognizant's 2018 diamond award-winning program Cognizant Answers the Question...What To Do When Machines Do Everything? in the Driving Business with Thought Leadership category. Hear about their 360° marketing plan to change the narrative around perceived challenges in digital disruption that helped to build $730M of pipeline potential, assisted in securing at least $90M of won revenue, and influenced 50+ new accounts.