Transforming the Business: How CMOs Can Lead

Presented by

Lauren Sallata, CMO, Panasonic NA, Jarrett Wendt, EVP, Smart Mobility, Panasonic NA & Rob Leavitt, SVP, Consulting, ITSMA

About this talk

CMOs have worked for years to demonstrate marketing’s value not only in driving brand and demand, but in truly leading strategic change for the business. Today, with virtually every company doubling down on innovation and business transformation, CMOs have an enormous opportunity to rise to the strategic occasion. Panasonic, which just celebrated its 100th anniversary as one of the world’s leading innovators of consumer technology, illustrates the opportunity in high definition. Far beyond its consumer tech roots, Panasonic in 2020 is staking its claim in North America as a provider of industry leading B2B solutions in such areas as smart mobility, next gen food retail, sustainable energy, and immersive entertainment. Join Panasonic’s Lauren Sallata and Jarrett Wendt and ITSMA’s Rob Leavitt for a lively discussion of how one CMO is tackling the challenge, what transformative business leaders need from marketing, and how CMOs can balance the parallel priorities of delivering the marketing goods today while preparing the organization for longer term growth and change.

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