The Unisys Client Success Program

Presented by

Donna Thach, Manager, Research, Data, and Analytics, ITSMA & Judy Jones, Director, Client Success, Unisys

About this talk

ITSMA’s Marketing Excellence Awards (MEA) webcast series showcases programs we awarded in 2019 for best performance in marketing B2B services and solutions in categories including, account-based marketing, brand & reputation, customer success, driving strategic growth, marketing personalization, sales enablement, and thought leadership. Join ITSMA’s Donna Thach, Manager, Research, Data, and Analytics, and guest speaker Judy Jones, Director, Client Success, Unisys for the fourth presentation in this series. Learn about Unisys' 2019 gold award-winning program, Unisys Client Success Program, in the Strengthening Marketing's Role in Customer Experience and Success category. Hear how their Client Success Program effectively contributed to the company’s revenue growth by developing and promoting client advocates that were critical to attracting new clients and growing business with existing ones. ITSMA’s MEA program honors the pursuit of excellence in strategy and planning, innovation, execution, and business results—key criteria for success in any marketing program. The 2020 MEA Program will be open for submissions in early March.

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With a dedicated focus on services and solutions for the connected economy, our webcasts provide insight to help marketers strengthen reputation, increase revenue, and deepen customer relationships. Momentum is a leading growth consultancy and account-based marketing (ABM) pioneer that works relentlessly with clients to deliver long-term sustained growth and to explore what’s possible. ITSMA, a B2B marketing thought leader, coined the term ABM in 2003 and for nearly three decades has helped members grow and develop through research, community, training, and advisory services. Together, Momentum and ITSMA enable clients and members to grow their opportunities, capabilities, relationships, and success. We believe that by doing the right thing in the right way, we can deliver exceptional results for all.