IBM’s Driving More Pipeline with a Client Centric & Always-On Digital Engine

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Presented by

Rob Leavitt, ITSMA, Clara Belalcázar, Grace Neve, and Ken Robertson, IBM

About this talk

TSMA’s Marketing Excellence Awards (MEA) webcast series showcases programs we awarded in 2019 for best performance in marketing B2B services and solutions in categories including, account-based marketing, brand & reputation, customer success, driving strategic growth, marketing personalization, sales enablement, and thought leadership. Join ITSMA’s Rob Leavitt, Senior Vice President, Consulting, and guest speakers Clara Belalcázar, Vice President, Performance Marketing & Digital Channels, Grace Neve, Worldwide Paid Media Leader, Global Technology Services, and Ken Robertson, Program Director, Digital Marketing, IBM for the fifth presentation in this series. Learn about IBM's 2019 gold award-winning program, Driving More Pipeline with a Client Centric, Intelligent, and Always-On Digital Engine, in the Personalizing Marketing with Digital Tools, Data, and Approaches category. Hear about their program to improve the digital client experience in order to compete for attention and engagement in a crowded space, and to grow the digital marketing source pipeline by 60%+ YtY to deliver the required return on the annual marketing investment. ITSMA’s MEA program honors the pursuit of excellence in strategy and planning, innovation, execution, and business results—key criteria for success in any marketing program. The 2020 MEA Program will be open for submissions in early March.

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With a dedicated focus on services and solutions for the connected economy, our webcasts provide insight to help marketers strengthen reputation, increase revenue, and deepen customer relationships. Momentum is a leading growth consultancy and account-based marketing (ABM) pioneer that works relentlessly with clients to deliver long-term sustained growth and to explore what’s possible. ITSMA, a B2B marketing thought leader, coined the term ABM in 2003 and for nearly three decades has helped members grow and develop through research, community, training, and advisory services. Together, Momentum and ITSMA enable clients and members to grow their opportunities, capabilities, relationships, and success. We believe that by doing the right thing in the right way, we can deliver exceptional results for all.