HPE’s Dynamic Micro-Segment Targeting for Precision Planning

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Presented by

Vincent Rousselet, VP, ITSMA and Tonya Parsons, Sr. Insights Strategist, Customer & Market Insights, HPE

About this talk

ITSMA’s Marketing Excellence Awards (MEA) webcast series showcases programs we awarded in 2019 for best performance in marketing B2B services and solutions in categories including, account-based marketing, brand & reputation, customer success, driving strategic growth, marketing personalization, sales enablement, and thought leadership. Join ITSMA’s Vincent Rousselet, Vice President, and guest speaker Tonya Parsons, Sr. Insights Strategist, Customer & Market Insights, HPE for the final presentation in this series. Learn about HPE’s 2019 gold award-winning program, Dynamic Micro-Segment Targeting for Precision Planning: Finding the Right Tree in the Forest, in the Enabling Sales to Accelerate Growth category. Hear how they developed a micro-segmentation targeting tool to enable HPE to have a more dynamic means for identifying and matching the right opportunities across a complex matrix of customers, from the smallest startups to the largest enterprises, in multiple countries, with a multilayered solutions portfolio.  ITSMA’s MEA program honors the pursuit of excellence in strategy and planning, innovation, execution, and business results—key criteria for success in any marketing program. The 2020 MEA Program is open for submissions in early March--more information will be provided in the webcast!

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With a dedicated focus on services and solutions for the connected economy, our webcasts provide insight to help marketers strengthen reputation, increase revenue, and deepen customer relationships. Momentum is a leading growth consultancy and account-based marketing (ABM) pioneer that works relentlessly with clients to deliver long-term sustained growth and to explore what’s possible. ITSMA, a B2B marketing thought leader, coined the term ABM in 2003 and for nearly three decades has helped members grow and develop through research, community, training, and advisory services. Together, Momentum and ITSMA enable clients and members to grow their opportunities, capabilities, relationships, and success. We believe that by doing the right thing in the right way, we can deliver exceptional results for all.