Leading Marketing through the Pandemic: ITSMA Insight on Near-Term Priorities

Presented by

Dave Munn, ITSMA | Julie Schwartz, ITSMA | Vincent Rousselet, ITSMA | Jonathan Copulsky, Deloitte

About this talk

How are B2B marketing leaders responding to the myriad challenges triggered by the COVID-19 pandemic? Beyond the obvious – e.g., canceling events, moving to virtual engagement, contextualizing content, mothballing campaigns, launching new ones, and forgoing travel – how else are marketers re-prioritizing work and adjusting to the economic disruption, health care crisis, and teams working remotely? As a membership community that brings together marketing leaders from the world’s top B2B technology, telecom, and professional services firms, ITSMA provides a valuable platform to explore what’s working, what’s changing, and what’s next across the marketing leadership landscape. Join senior leaders from ITSMA as they share and discuss the very latest news and insight from the community with ideas and examples to help all of us work our way through the coming months and beyond. The session will highlight broad trends and concrete examples on essential topics including current marketing priorities, organizational agility, the shift to virtual events and digital-only engagement, and planning horizons amid extreme uncertainty. Moderator: Dave Munn, President & CEO, ITSMA Julie Schwartz, SVP, Research & Thought Leadership, ITSMA Vincent Rousselet, Vice President, ITSMA Jonathan Copulsky, Former Chief Content Officer & Principal, Deloitte; Lecturer, Northwestern University
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