Lessons from the Front Lines of Uncertainty: CMO Perspectives
Rob Leavitt, ITSMA | John Gallagher, IBM | Suzanne Kounkel, Deloitte US | Arthur Filip, HCL Technologies
About this talk
CMOs don’t typically ascend to their roles without substantial experience in the trenches responding to unforeseen circumstances and rapid changes in business priorities. More typically, though, they can adjust plans and programs to succeed in the new context.
The challenge today seems a bit more daunting: Extreme uncertainty as far as the eye can see. So how do you plan when so much is unknown?
Join CMOs from IBM, Deloitte, and HCL Technologies as they share lessons learned from their own front lines of the COVID-19 crisis. The session will dig into the strategies and scope of their recent pivots, priorities for keeping teams aligned and productive, new approaches to planning, and new types of sales collaboration as their firms raced to support larger social, commercial, and governmental responses to the pandemic.
Moderator: Rob Leavitt, SVP, Consulting, ITSMA
John Gallagher, Chief Marketing Officer, IBM Services, IBM
Suzanne Kounkel, Chief Marketing Officer, Deloitte US
Arthur Filip, EVP & Global Head of Marketing and Sales Transformation, HCL Technologies
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