B2B Earthquakes: Building Strategy and Plans to Bend, Not Break

Presented by

Rob Leavitt, Jennifer Jackson, Marianna Kantor, Tim Minahan, & Debbie Murphy

About this talk

CMOs understand that even the most carefully developed plans rarely survive intact when their teams hit the inevitable bumps in the road. But the industry earthquakes of 2020 are something else entirely. Pre-pandemic priorities went out the window as CMOs scrambled to shift focus, budgets, and teams, and the aftershocks are likely to continue for quite some time. So, what now? Join this panel of all-star marketing leaders for an inside look at strategy and planning amid our profoundly unsettled environment. We'll tackle the tough questions we've all been grappling with over the past year, including: - What matters most when disruption lurks around every corner? - How flexible can plans be while still retaining clear focus and direction? - How can we guide our teams to adapt and evolve in the face of continued uncertainty? Speakers: Moderator - Rob Leavitt, SVP - Consulting (ITSMA) Jennifer Jackson, VP Strategy and Execution (Teradata) Marianna Kantor, CMO (Esri) Tim Minahan, CMO (Citrix) Debbie Murphy, CMO (Gibraltar Industries)

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With a dedicated focus on services and solutions for the connected economy, our webcasts provide insight to help marketers strengthen reputation, increase revenue, and deepen customer relationships. Momentum is a leading growth consultancy and account-based marketing (ABM) pioneer that works relentlessly with clients to deliver long-term sustained growth and to explore what’s possible. ITSMA, a B2B marketing thought leader, coined the term ABM in 2003 and for nearly three decades has helped members grow and develop through research, community, training, and advisory services. Together, Momentum and ITSMA enable clients and members to grow their opportunities, capabilities, relationships, and success. We believe that by doing the right thing in the right way, we can deliver exceptional results for all.