Personalize, Revolutionize, Humanize: ‘Unmarketing’ to Transform the ABM Journey

Presented by

Julie Schwartz, SVP, Research & Thought Leadership, ITSMA & Navin Rammohan, Vice President, Segment Head Marketing, Infosys

About this talk

ITSMA’s Marketing Excellence Awards (MEA) webcast series showcases programs we awarded in 2020 for best performance in marketing B2B services and solutions in categories including, account-based marketing, brand & reputation, driving strategic growth, executive engagement, sales collaboration, and thought leadership. Join ITSMA’s Julie Schwartz, SVP, Research & Thought Leadership as she introduces guest speaker, Navin Rammohan, Vice President, Segment Head Marketing, Infosys, for the first presentation in this series. Learn about Infosys' 2020 diamond award-winning program, Personalize, Revolutionize, Humanize: ‘Unmarketing’ to Transform the ABM Journey, in the Scaling and Optimizing Account-Based Marketing category. Hear about their "unmarketing" program to organically weave ABM into the fabric of relationships by personalizing the vision, revolutionizing the experience, and humanizing the relationship, which has changed the perception of Infosys to be that of a preferred partner. ITSMA’s MEA program honors the pursuit of excellence in strategy and planning, innovation, execution, and business results—key criteria for success in any marketing program. The 2021 MEA Program will be open for submissions on March 2.

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With a dedicated focus on services and solutions for the connected economy, our webcasts provide insight to help marketers strengthen reputation, increase revenue, and deepen customer relationships. Momentum is a leading growth consultancy and account-based marketing (ABM) pioneer that works relentlessly with clients to deliver long-term sustained growth and to explore what’s possible. ITSMA, a B2B marketing thought leader, coined the term ABM in 2003 and for nearly three decades has helped members grow and develop through research, community, training, and advisory services. Together, Momentum and ITSMA enable clients and members to grow their opportunities, capabilities, relationships, and success. We believe that by doing the right thing in the right way, we can deliver exceptional results for all.