Enabling Sales to Accelerate Growth in Top Accounts at SAP Concur

Presented by

Donna Thach, Manager, Research, Data, and Analytics, ITSMA, and Denise Kamstra, Sr. Director, Global Top Accounts Marketing

About this talk

ITSMA’s Marketing Excellence Awards (MEA) webcast series showcases programs we awarded in 2020 for best performance in marketing B2B services and solutions in categories including, account-based marketing, brand & reputation, driving strategic growth, executive engagement, sales collaboration, and thought leadership. Join ITSMA’s Donna Thach, Manager, Research, Data, and Analytics, ITSMA as she introduces guest speaker, Denise Kamstra, Senior Director, Global Top Accounts Marketing, SAP Concur, for the second presentation in this series. Learn about SAP Concor's 2020 gold award-winning program, Enabling Sales to Accelerate Growth in Top Accounts at SAP Concur, in the Enabling Sales to Accelerate Growth category. Hear about SAP Concur's Top Accounts Program (TAP) that opened new opportunities for sales in over 50% of the 71 accounts in the program, resulting in $7.6M net new pipeline. ITSMA’s MEA program honors the pursuit of excellence in strategy and planning, innovation, execution, and business results—key criteria for success in any marketing program. The 2021 MEA Program is now open for submissions through May 21.

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With a dedicated focus on services and solutions for the connected economy, our webcasts provide insight to help marketers strengthen reputation, increase revenue, and deepen customer relationships. Momentum is a leading growth consultancy and account-based marketing (ABM) pioneer that works relentlessly with clients to deliver long-term sustained growth and to explore what’s possible. ITSMA, a B2B marketing thought leader, coined the term ABM in 2003 and for nearly three decades has helped members grow and develop through research, community, training, and advisory services. Together, Momentum and ITSMA enable clients and members to grow their opportunities, capabilities, relationships, and success. We believe that by doing the right thing in the right way, we can deliver exceptional results for all.