ITSMA’s 2021 State of the Marketing Profession briefing provides a critical look at the impact of the COVID-19 pandemic on marketing, and the marketing trends and priorities for 2021.
The briefing is based on ITSMA research, including results from the 2021 B2B Marketing Trends Survey, which reflects responses from more than 60 senior marketing leaders from our member community.
One of the brightest spots of the survey is the fact that marketing is valued. When we asked marketing leaders about how the pandemic changed their leadership’s perception of marketing, more than three quarters said that it improved and marketers are perceived as valuable to the business.
Now, the question is: how can marketers leverage this momentum and make even greater strides in 2021?
Attend this special briefing for ITSMA's BrightTALK audience. If you are interested in learning more from our broader State of the Profession Address that took place in January, please visit our website: https://www.itsma.com/research/2021-state-of-the-profession-address-marketing-trends-and-priorities-webcast/