Microsoft's Bringing Play to Work with ‘Truths & Insights’

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Presented by

Rob Leavitt, Senior Vice President, Consulting, ITSMA & Pradeep U.N., Director, Customer & Field Experiences, Microsft

About this talk

ITSMA’s Marketing Excellence Awards (MEA) webcast series showcases programs we awarded in 2020 for best performance in marketing B2B services and solutions in categories including, account-based marketing, brand & reputation, driving strategic growth, executive engagement, sales collaboration, and thought leadership. Join ITSMA’s Rob Leavitt, Senior Vice President, Consulting, as he introduces guest speaker, Pradeep U.N., Director, Customer & Field Experiences, Microsoft, for the third presentation in our series. Learn about Microsoft's 2020 gold award-winning program, Microsoft's Bringing Play to Work with ‘Truths & Insights’, in the Transforming Marketing with Data, Analytics, & Insight category. You will get an overview of Microsoft's Truths & Insights game that is a structured, qualitative customer-insight gathering experience that organically facilitates collective learning across a customer’s organizational divisions by empowering them to share stories of their current needs, wants, and aspirations. ITSMA’s MEA program honors the pursuit of excellence in strategy and planning, innovation, execution, and business results—key criteria for success in any marketing program. The 2021 MEA Program is now open for submissions through May 21.

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With a dedicated focus on services and solutions for the connected economy, our webcasts provide insight to help marketers strengthen reputation, increase revenue, and deepen customer relationships. Momentum is a leading growth consultancy and account-based marketing (ABM) pioneer that works relentlessly with clients to deliver long-term sustained growth and to explore what’s possible. ITSMA, a B2B marketing thought leader, coined the term ABM in 2003 and for nearly three decades has helped members grow and develop through research, community, training, and advisory services. Together, Momentum and ITSMA enable clients and members to grow their opportunities, capabilities, relationships, and success. We believe that by doing the right thing in the right way, we can deliver exceptional results for all.