SAP's Digital Account Intelligence Center

Presented by

Vincent Rousselet, Senior Associate, ITSMA & Bill Doyle, Global Digital Account Insights Program Lead

About this talk

ITSMA’s Marketing Excellence Awards (MEA) webcast series showcases programs we awarded in 2020 for best performance in marketing B2B services and solutions in categories including, account-based marketing, brand & reputation, driving strategic growth, executive engagement, sales collaboration, and thought leadership. Join ITSMA’s Vincent Rousselet, Senior Associate, as he introduces guest speaker, Bill Doyle, Global Digital Account Insights Program Lead, SAP, for the fourth presentation in our series. Learn about SAP's 2020 diamond award-winning program, SAP's Digital Account Intelligence Center: Listening to Customer's Greatest In-Moment Needs To Deliver Experiences That Resonate, in the Transforming Marketing with Data, Analytics, & Insight category. Hear about the creation and launch of SAP's innovative digital listening engine designed to more deeply understand their customers and markets to ensure the best customer experience in the industry at every touch. ITSMA’s MEA program honors the pursuit of excellence in strategy and planning, innovation, execution, and business results—key criteria for success in any marketing program. The 2021 MEA Program is open for submissions through May 21.

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (52)
Subscribers (5870)
With a dedicated focus on services and solutions for the connected economy, our webcasts provide insight to help marketers strengthen reputation, increase revenue, and deepen customer relationships. Momentum is a leading growth consultancy and account-based marketing (ABM) pioneer that works relentlessly with clients to deliver long-term sustained growth and to explore what’s possible. ITSMA, a B2B marketing thought leader, coined the term ABM in 2003 and for nearly three decades has helped members grow and develop through research, community, training, and advisory services. Together, Momentum and ITSMA enable clients and members to grow their opportunities, capabilities, relationships, and success. We believe that by doing the right thing in the right way, we can deliver exceptional results for all.