Atos' Winning New Business through Deal-Based Marketing

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Presented by

Vincent Rousselet, Senior Associate, ITSMA & Catherine Dutton, Global Vice President, Marketing, Atos

About this talk

ITSMA’s Marketing Excellence Awards (MEA) webcast series showcases programs we awarded in 2020 for best performance in marketing B2B services and solutions in categories including, account-based marketing, brand & reputation, driving strategic growth, executive engagement, sales collaboration, and thought leadership. Join ITSMA’s Vincent Rousselet, Senior Associate, as he introduces guest speaker, Catherine Dutton, Global Vice President, Marketing, Atos, for the fifth presentation in this series. Learn about Atos' 2020 diamond award-winning program, Enabling Sales to Accelerate Growth, in the Enabling Sales to Accelerate Growth category. Hear how their deal-based model has delivered extraordinary business growth and has elevated the marketing function to align more closely with sales. ITSMA’s MEA program honors the pursuit of excellence in strategy and planning, innovation, execution, and business results—key criteria for success in any marketing program. The 2021 MEA Program will be open for submissions on March 2.

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With a dedicated focus on services and solutions for the connected economy, our webcasts provide insight to help marketers strengthen reputation, increase revenue, and deepen customer relationships. Momentum is a leading growth consultancy and account-based marketing (ABM) pioneer that works relentlessly with clients to deliver long-term sustained growth and to explore what’s possible. ITSMA, a B2B marketing thought leader, coined the term ABM in 2003 and for nearly three decades has helped members grow and develop through research, community, training, and advisory services. Together, Momentum and ITSMA enable clients and members to grow their opportunities, capabilities, relationships, and success. We believe that by doing the right thing in the right way, we can deliver exceptional results for all.