Launching a Tiered Executive Engagement Programme for O2

Presented by

Rob Leavitt, Senior Vice President, Consulting, ITSMA & Mark Larwood, Head of Strategic Customer Marketing & ABM

About this talk

ITSMA’s Marketing Excellence Awards (MEA) webcast series showcases programs we awarded in 2020 for best performance in marketing B2B services and solutions in categories including, account-based marketing, brand & reputation, driving strategic growth, executive engagement, sales collaboration, and thought leadership. Join ITSMA’s Rob Leavitt, Senior Vice President, Consulting as he introduces guest speaker, Mark Larwood, Head of Strategic Customer Marketing & ABM, O2, for the final presentation in this series. Learn about O2's 2020 gold award-winning program, Launching a Tiered Executive Engagement Programme for O2—Moving from Random Acts to an Orchestrated Approach, in the Orchestrating Executive Engagement category. Hear about their Executive Engagement Program that was created to help strengthen and advance relationships with key customers and to drive strategic engagement that would deliver significant revenue opportunities. ITSMA’s MEA program honors the pursuit of excellence in strategy and planning, innovation, execution, and business results—key criteria for success in any marketing program. The 2021 MEA Program is open for submissions through May 21.

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With a dedicated focus on services and solutions for the connected economy, our webcasts provide insight to help marketers strengthen reputation, increase revenue, and deepen customer relationships. Momentum is a leading growth consultancy and account-based marketing (ABM) pioneer that works relentlessly with clients to deliver long-term sustained growth and to explore what’s possible. ITSMA, a B2B marketing thought leader, coined the term ABM in 2003 and for nearly three decades has helped members grow and develop through research, community, training, and advisory services. Together, Momentum and ITSMA enable clients and members to grow their opportunities, capabilities, relationships, and success. We believe that by doing the right thing in the right way, we can deliver exceptional results for all.