ITSMA’s Marketing Excellence Awards (MEA) webcast series showcases programs we awarded in 2020 for best performance in marketing B2B services and solutions in categories including, account-based marketing, brand & reputation, driving strategic growth, executive engagement, sales collaboration, and thought leadership.
Join ITSMA’s Rob Leavitt, Senior Vice President, Consulting as he introduces guest speaker, Mark Larwood, Head of Strategic Customer Marketing & ABM, O2, for the final presentation in this series.
Learn about O2's 2020 gold award-winning program, Launching a Tiered Executive Engagement
Programme for O2—Moving from Random Acts to an Orchestrated Approach, in the Orchestrating Executive Engagement category. Hear about their Executive Engagement Program that was created to help strengthen and advance relationships with key customers and to drive strategic engagement that would deliver significant revenue opportunities.
ITSMA’s MEA program honors the pursuit of excellence in strategy and planning, innovation, execution, and business results—key criteria for success in any marketing program. The 2021 MEA Program is open for submissions through May 21.