What Moves Us—Team Panasonic

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Presented by

Rob Leavitt, Senior Vice President, Consulting, ITSMA & Lauren Sallata, Chief Marketing Officer, Panasonic

About this talk

ITSMA’s Marketing Excellence Awards (MEA) webcast series showcases programs we awarded in 2020 for best performance in marketing B2B services and solutions in categories including, account-based marketing, brand & reputation, driving strategic growth, executive engagement, sales collaboration, and thought leadership. Join ITSMA’s Rob Leavitt, Senior Vice President, Consulting, ITSMA as he introduces guest speaker, Lauren Sallata, Chief Marketing Officer, Panasonic, for the sixth presentation in this series. Learn about Panasonic's 2020 diamond award-winning program, What Moves Us—Team Panasonic, in the Repositioning the Brand category. Hear about Panasonic's campaign to connect with Millennials by highlighting both the innovative technologies that foster progress as well as the passion of employees, celebrities, and partners that share a similar commitment to making things better, both for individuals and communities. ITSMA’s MEA program honors the pursuit of excellence in strategy and planning, innovation, execution, and business results—key criteria for success in any marketing program. The 2021 MEA Program is open for submissions through May 21.

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With a dedicated focus on services and solutions for the connected economy, our webcasts provide insight to help marketers strengthen reputation, increase revenue, and deepen customer relationships. Momentum is a leading growth consultancy and account-based marketing (ABM) pioneer that works relentlessly with clients to deliver long-term sustained growth and to explore what’s possible. ITSMA, a B2B marketing thought leader, coined the term ABM in 2003 and for nearly three decades has helped members grow and develop through research, community, training, and advisory services. Together, Momentum and ITSMA enable clients and members to grow their opportunities, capabilities, relationships, and success. We believe that by doing the right thing in the right way, we can deliver exceptional results for all.