What Moves Us—Team Panasonic

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Presented by

Rob Leavitt, Senior Vice President, Consulting, ITSMA & Lauren Sallata, Chief Marketing Officer, Panasonic

About this talk

ITSMA’s Marketing Excellence Awards (MEA) webcast series showcases programs we awarded in 2020 for best performance in marketing B2B services and solutions in categories including, account-based marketing, brand & reputation, driving strategic growth, executive engagement, sales collaboration, and thought leadership. Join ITSMA’s Rob Leavitt, Senior Vice President, Consulting, ITSMA as he introduces guest speaker, Lauren Sallata, Chief Marketing Officer, Panasonic, for the sixth presentation in this series. Learn about Panasonic's 2020 diamond award-winning program, What Moves Us—Team Panasonic, in the Repositioning the Brand category. Hear about Panasonic's campaign to connect with Millennials by highlighting both the innovative technologies that foster progress as well as the passion of employees, celebrities, and partners that share a similar commitment to making things better, both for individuals and communities. ITSMA’s MEA program honors the pursuit of excellence in strategy and planning, innovation, execution, and business results—key criteria for success in any marketing program. The 2021 MEA Program is open for submissions through May 21.
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