Why competitive intelligence is the missing ingredient in your ABM program

Presented by

Chris Hooper & Diane Borska

About this talk

Can any ABM program really be complete without an understanding of what your competitors are doing and saying to your key target accounts? Whether you are an incumbent looking to fend off disruptive rivals or a disruptor looking to dislodge an established competitor in a strategic account, knowing what your opposition is up to is critical.

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