Realizing Ever Greater Business Value in 2022

Presented by

Adam Bennington & Julie Schwartz

About this talk

ABM is now firmly established as the leading enterprise growth marketing discipline. Despite constant disruption and change, ABM continues to drive ever greater business impact for marketers that maintain best practice. However, as ABM’s evolution accelerates and opportunities for ABM to yield greater value broaden, the distinguishing characteristics of the most effective programs are also changing rapidly. Looking towards 2022, this webcast will feature conversation and commentary around ITSMA’s fifth annual ABM Benchmarking Study conducted with the ABM Leadership Alliance, Embedding ABM: Next Steps for Market Leadership, which highlights ABM’s ongoing success and the five ways that ABM leaders stand apart from others to generate more substantial results. Join Momentum Consulting Director, Adam Bennington, and ITSMA’s Senior VP of Research & Thought Leadership, Julie Schwartz, for this look-ahead where they will unpack the latest insights on ABM program objectives, maturity, budgets, tools, tactics, challenges, metrics, and business results. Want the latest news from ITSMA? Subscribe to our newsletters and alerts for ITSMA blog posts, research publications, events and more: Find inspiration, expertise and creativity to help you grow your most valuable customers by joining our ABM community and receiving the latest news, views and insights from our team of experts at Momentum:

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With a dedicated focus on services and solutions for the connected economy, our webcasts provide insight to help marketers strengthen reputation, increase revenue, and deepen customer relationships. Momentum is a leading growth consultancy and account-based marketing (ABM) pioneer that works relentlessly with clients to deliver long-term sustained growth and to explore what’s possible. ITSMA, a B2B marketing thought leader, coined the term ABM in 2003 and for nearly three decades has helped members grow and develop through research, community, training, and advisory services. Together, Momentum and ITSMA enable clients and members to grow their opportunities, capabilities, relationships, and success. We believe that by doing the right thing in the right way, we can deliver exceptional results for all.