Hyperscale ABM (Marketing Excellence Award-Winning Case Study by Infosys)

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Presented by

Julie Schwartz, SVP, Thought Leadership & Research, ITSMA & Navin, Rammohan, Vice President, Segment Head Marketing, Infosys

About this talk

ITSMA’s Marketing Excellence Awards (MEA) webcast series showcases programs we awarded in 2021 for best performance in marketing B2B services and solutions in categories including, account-based marketing, brand & reputation, driving strategic growth, executive engagement, sales collaboration, and thought leadership. Join ITSMA’s Julie Schwartz, Senior Vice President, Research & Thought Leadership, as she introduces guest speaker, Navin Rammohan, Vice President, Segment Head Marketing, Infosys for this first presentation of our Marketing Excellence Awards webcast series. Learn about Infosys' 2021 gold award-winning program, Hyperscale ABM, in the Driving Strategic Growth category. Hear about Infosys' efforts to transform their marketing execution engine and hyperscale ABM in an ABM Center of Excellence (CoE) to drive long-term growth that influenced a sales pipeline of $7.5 billion at their ABM accounts. ITSMA’s MEA program honors the pursuit of excellence in strategy and planning, innovation, execution, and business results—key criteria for success in any marketing program. The 2022 MEA Program is open for submissions through May 20.

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