Marketing trends 2022: what’s hot and what’s not

Presented by

Robert Hollier, Diane Borska and Julie Schwartz

About this talk

Join us for a stimulating discussion on the marketing studies and trends that have caught our eye – for better or worse – in Q1 of 2022. Experts from The Momentum Group will take a critical look at the latest research from Harvard Business Review, Gartner, and McKinsey in this laid-back fireside chat. They will also examine the key themes for our hotly anticipated Customer Buying Index surveys. B2B marketing veteran Robert Hollier, Partner & Head of Consulting at Momentum, will be joined in conversation by Diane Borska, SVP, Market Insights, a specialist in competitive intelligence; and Julie Schwartz, SVP, Research & Thought Leadership, head of ITSMA's renowned studies on B2B services and solutions marketing. What marketing trends and topics have caught your attention this year? Send your suggestions prior to the event and join our experts in conversation.
Related topics:

More from this channel

Upcoming talks (2)
On-demand talks (69)
Subscribers (7229)
With a dedicated focus on services and solutions for the connected economy, our webcasts provide insight to help marketers strengthen reputation, increase revenue, and deepen customer relationships. We are a world-leading B2B growth consultancy. As pioneers of account-based marketing (ABM), we enable you to embed a customer-first mindset, truly understand your markets, and build the right capabilities.